Mission Big Cat - Animal Planet

Mission Big Cat – Campaign

For Animal Planet India’s flagship Mission Big Cat campaign, I was responsible for developing a cohesive visual identity and promotional assets that captured the campaign’s spirit of wildlife celebration and conservation urgency.

Logo Design:
A dynamic and memorable logo was crafted to embody the power and grace of Big Cats. The design integrated bold typography with stylized animal motifs that reflected the diversity of species featured in the programming. The logo’s adaptable format ensured versatility across digital, broadcast, and print platforms, maintaining strong brand recognition throughout the campaign.

Promotional Materials:
I designed a suite of high-impact promotional visuals including digital banners, social media posts, and broadcast promo templates. These assets utilized vibrant imagery of lions, tigers, and leopards combined with bold typography and thematic colour palettes inspired by natural habitats. The designs effectively engaged diverse audience segments, enhancing awareness and driving viewership.

Poster Design:
A series of minimalist yet powerful posters were created to promote the campaign both online and in physical spaces. Each poster highlighted a key Big Cat species with expressive photography paired with succinct messaging to educate and inspire conservation action. The layout emphasized clarity and emotional impact, making the posters compelling visual ambassadors for Mission Big Cat.

Together, these design elements contributed to a unified and impactful campaign that successfully elevated Animal Planet’s messaging on the importance of protecting these magnificent creatures.