Project : High-Definition Launch
Client : Star Sports
This ident was weaved with a brief "bring closer to the game" in the year 2014. The new High-Definition output promised a better picture quality and more action which could have been missed out in the standard definition quality.
The ident conveys more action and dramatic angles with full details especially through the high speed shots.
The shoot was planned accordingly in order to enhance the CGI capabilities. It perfectly worked in sync.
The soccer studs were modelled using 3DSMax keeping in mind the actual soccer studs from the live-action part.
The film was well received throughout the network.
