JULY GENERIC
BROADCAST DESIGNER
Project : July Generic
Client : Star Sports
Role : Director
The brief given was "Passion". Hence, we started this series of idents by identifying the main content heroes that best represented the upcoming season. Based on our introductory selection, we came up with four broad content buckets- Key characters, Actions, Highlights and Achievements. We designed and created motion graphics using the existing footage, stylised typography and vigorous colours.
The thrill and drama of the upcoming games were highlighted along with the attitude of the players justified with "We are the Champions" track.